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Fronting the 10%

Self-published eBook author? Want to convert samples into sales? Consider cutting the “front matter”: the testimonials, genealogy, pronunciation guide, foreword, epigraph and cast of characters:

When you get a reader interested enough that they downloaded a sample, or are clicking “look inside” on a web page, you really don’t want them to scroll past all of that stuff only to find three paragraphs of story! You want a couple pages to hook them in, draw them deep, and make them immediately click “buy the book” so they can keep reading.

The downloadable sample typically contains 10% of your entire eBook:

Some very savvy authors actually set up the amount of front matter and their story so the 10% cutoff falls directly after a cliffhanger. This is sneaky and wonderful, because you can immediately deliver the payoff with the rest of the book.

Your title, copyright page, dedication & acknowledgements (and possibly map and table of contents) should go at the front, according to the Mad Genius Club,   Everything else goes to the back.

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